Our Strategy

Calor's Brand Promise

Calor's brand promise is 'Calor - A Better Choice'.

Calor's brand promise is based on five key propositions:

1. Superior Service

Calor puts the customer at the heart of its business and is committed to providing them
with a superior service every time they choose us. Calor aims to be easy to deal with, and so
continually seeks ways in which to simplify our approach for all customer-facing activities.

2. Understanding People

Calor people pride themselves on being experts in their field. We all enjoy the highest standards of training in the industry and like to think that our customers trust us to understand their every need.

3. Fair Prices

Calor aims to provide fair prices for the range of products and services that we provide.We have a record of providing value-for-money prices that show stability despite fluctuation in the international energy market.

4. Peace of Mind

As Britain’s leading supplier of LPG the Calor brand name is widely recognised and highly reputable. To many customers, LPG is Calor - and it is a brand they trust.

5. Clever Products

Calor provides clever solutions to customer requirements through technology, new product innovation and service delivery. The Gas Trac and Think Tank are just two ways in which Calor have provided state-of-the-art solutions to benefit customers in every day life.

Our values

Calor values its employees, recognising that they are essential to a sustainable future. In return employees are expected to uphold the following values which reflect the Calor brand and are summed up in the mnemonic 'excite'.

Expertise – continually develop, use and share skills, knowledge and experience.
eXcellence – consistently seek to deliver the best possible result or service.
Commitment – whole-heartedly take job responsibility in a positive manner.
Integrity – openly communicate and act in a trustworthy and honest manner.
Team spirit – positively support and help colleagues to continuously improve the business.
Empathy – constantly seek to understand and appreciate others’ views and feelings and act accordingly.